Web-native collaboration solutions are growing in popularity among the ‘net-generation’, and these Internet-born offerings are now crossing over into the world of enterprise IT. The challenge for IT managers is to reap the benefit of these new tools, while avoiding the pitfalls that arise from ignoring these possibilities altogether. Moreover, this must be achieved against a backdrop of shrinking IT budgets and increased expectancy.

This report examines how collaboration solutions can be used to reduce costs while increasing efficiency. It also examines how collaboration outside of the organization can be enhanced through the use of collaboration technologies, and how mobile technologies are changing the way we work. IT also explores cloud-based collaboration solutions and explains how Web 2.0 is impacting enterprise IT, and presents detailed analysis of leading vendor solutions and their position with the market.

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The introduction of advanced user interfaces has been pivotal in finally realizing the possibility and benefit of mobile applications and web browsing to a wide audience, particularly in developed markets. Supported by increasing bandwidth in mobile networks, improved user experience has encouraged uptake, particularly as an extension of any given user’s online desktop experience. Based on analysis of the position of key participants across the value chain, including operators, media agencies, software application providers, access providers, marketing specialists and trade association representatives, this extensive report analyzes the market drivers and barriers affecting user interfaces, devices and applications.

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