France Online Overview

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♦ See Other Reports About... Online advertising France, French Internet users, E-commerce market in France , Europe , Internet , Online Demographics

Free Geography Specific Research

Report Code: EM-2321

Date: 10/2007

By: eMarketer

As a population, the French have said oui to the Internet. According to researchers, one out of every two French citizens used the Internet in 2007, and nine out of 10 French home users have a broadband connection.

The France Online Overview report provides a comprehensive, up-to-date look at French usage of the Internet and other digital channels.

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Abstract:
French usage figures are impressive. For instance, eight out of 10 French Internet users have watched an online video, compared to 76% of US users.

In addition, France's online advertising market will grow to $4.01 billion by 2011, and 80% of French marketers plan to increase their online or mobile marketing budgets in the coming year.

eMarketer estimates that 30.9 million French citizens used the Internet at least once a month in 2007, and by 2011 another eight million of them will join their compatriots online.

Key questions the France Online Overview report addresses include:

How many French citizens are online?
What do they do online?
How do French online usage patterns compare to other countries?
How do the French access the Internet?
How large is the e-commerce market?
How fast is it expected to grow?
What other Internet services do the French use?
What is the size of the French online ad market?
What are mobile ad revenues in France?

The France Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions right now.

Sources:

Association pour le commerce et les services en ligne (ACSEL)
Autorité de Régulation des Communications Electroniques et des Postes (ARCEP)
Ballester Consulting
Benchmark Group
BIPE
Centre de Recherche pour l'Stude et l'Observation des Conditions de Vie (CRƒDOC) comScore Networks Inc.
CRM Metrix
Edelman
eMarketer
Eurostat
Fédération des Entreprises de VentÔDistance (FEVAD)
Forrester Research
Harris Interactive
Havas
INDICARE
Interdeco expert
International Telecommunication Union (ITU)
Ipsos MORI (Market Sources: Opinion Research International)
M:Metrics, Inc.
Médiamétrie
Mobile Marketing Association (MMA)
Nielsen//NetRatings
Novatris
OMD
Point Topic
Research & Consultancy Outsourcing Services (RNCOS)
StrategyOne
TNS Media Intelligence